Light craftsmanship: reject complex and excessive design, with the simplest performance and design concept to return to the true nature of the product, highlighting the beauty of the simple fabric itself;

Pay attention to material: only use the most comfortable and healthy fabrics and filled floc; 

Functionalization: Joint Qingdao University and domestic well-known institutions and experts to tackle key technical problems, create a number of technology research and development patents in the industry.